NURS 330 Health Promotion Plan: Written Report on a Targeted Community Initiative
Unit Information
Course code: NURS 330 (or equivalent Health Promotion in Nursing Practice / Community Health Nursing at undergraduate level)
Course title: Health Promotion and Community Nursing
Assessment title: Assessment 3 – Health Promotion Plan (Written Report)
Assessment type: Individual written report (health promotion planning assignment)
Weighting: 25–30% of final grade
Length: 1,500–2,000-word report (approximately 4–6 double-spaced pages, excluding title page and references)
Due: Week 9 (see unit schedule)
Assessment Description
You will develop a written health promotion plan that targets a specific health concern in a clearly defined community or population group. Drawing on current evidence and established health promotion frameworks, you will describe the health issue, identify key determinants, formulate an overall aim and SMART objectives, design an appropriate health promotion intervention, and outline how the plan would be implemented and evaluated in a real-world nursing or community health context.
Task Instructions
Step 1: Select Health Issue, Population and Setting
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Choose one priority health concern suitable for a health promotion intervention, such as childhood obesity, adolescent vaping, adult hypertension, falls prevention in older adults, vaccination uptake, maternal nutrition, or mental wellbeing.
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Define your target population, for example primary-school children in a low-income neighbourhood, adults with type 2 diabetes attending a community clinic, pregnant women in a rural area, or migrant workers in a specific industry.
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Specify the setting where the intervention will occur, such as a school, workplace, community centre, primary care clinic, online platform, or home-visiting program.
Step 2: Structure of the Written Report (1,500–2,000 words)
Use the headings below in your report.
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Introduction and Background (approximately 250–300 words)
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Introduce the chosen health issue, target population, and setting.
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Summarise the significance of the issue using recent epidemiological or local data, including prevalence, risk trends, and impact on quality of life or health services.
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Clearly state the purpose of the health promotion plan.
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Situation Analysis and Determinants (approximately 300–400 words)
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Describe key determinants of health relevant to the issue and population, such as socio-economic conditions, environment, cultural beliefs, health literacy, access to services, and policy context.
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Use an appropriate framework, such as the socio-ecological model or Ottawa Charter action areas, to structure the analysis.
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Identify any inequalities or priority subgroups within the population.
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Aim and SMART Objectives (approximately 150–200 words)
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State one overall aim for the health promotion initiative.
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Develop three to four SMART objectives that relate to knowledge, attitudes, behaviours, or environments.
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Theoretical or Conceptual Framework (approximately 150–250 words)
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Identify and briefly explain the health promotion theory or framework underpinning the plan, such as the Health Belief Model, Social Cognitive Theory, Transtheoretical Model, or Ottawa Charter.
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Explain how key concepts from the framework inform the proposed strategies.
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Health Promotion Strategies and Activities (approximately 500–600 words)
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Describe the core components of the intervention, such as education sessions, peer support, media or social media activities, environmental changes, or brief clinical interventions.
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For each component, specify what will be delivered, who will deliver it, and how it will be tailored to the target population.
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Justify the selected strategies using best-practice guidelines and research evidence.
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Implementation Considerations (approximately 150–250 words)
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Outline key steps for implementation, including stakeholder engagement, recruitment, resources, and timelines.
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Identify potential barriers and facilitators and explain how these will be addressed.
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Evaluation Plan (approximately 200–250 words)
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Describe how the plan will be evaluated using process, impact, and outcome measures where appropriate.
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Provide at least three indicators and explain data collection methods and timing.
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Explain how evaluation findings would inform programme refinement or scaling.
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Conclusion (approximately 100–150 words)
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Summarise the importance of the health issue, the focus of the plan, and the expected benefits for the target population and health services.
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Formatting and Referencing Requirements
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1,500–2,000 words, typed, double-spaced, 12-point font, standard margins.
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Use clear section headings aligned with the required structure.
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Write in formal academic style using third person.
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Use APA 7th edition for in-text citations and the reference list.
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Include at least 8–10 recent and credible sources published between 2018 and 2026.
Marking Criteria / Rubric
Criterion 1: Situation Analysis, Aim and Objectives (30%)
High distinction work presents a clear, evidence-based description of the health issue, population, and determinants, with a coherent aim and well-aligned SMART objectives. Pass-level work addresses these elements with some supporting evidence but may lack precision or alignment. Unsatisfactory work provides limited or inaccurate analysis and unclear objectives.
Criterion 2: Intervention Design and Theoretical Justification (35%)
High distinction responses propose feasible, well-structured strategies grounded explicitly in theory and evidence. Pass-level responses demonstrate generally appropriate strategies with partial justification. Unsatisfactory responses show weak design, limited feasibility, or minimal theoretical grounding.
Criterion 3: Implementation and Evaluation Planning (20%)
High distinction work outlines realistic implementation steps and a well-linked evaluation plan with appropriate indicators. Pass-level work addresses implementation and evaluation at a basic level. Unsatisfactory work shows minimal or unclear planning.
Criterion 4: Academic Writing and Referencing (15%)
High distinction submissions are clear, coherent, and accurately referenced using APA style. Pass-level submissions show minor issues with writing or referencing. Unsatisfactory submissions contain frequent errors that hinder clarity or academic integrity.
Situation Analysis and Objectives
Current local surveillance data indicate that adults living in the X neighbourhood experience higher rates of uncontrolled hypertension than the city average, particularly among residents aged 45–65 who attend the community clinic irregularly. Many report limited access to affordable fresh food, long working hours, and low health literacy related to blood pressure management, suggesting that risk is shaped by both behavioural and structural factors. Clinic staff report that patients often present late with complications and that brief consultations limit opportunities for education and goal-setting. The overall aim of this initiative is to improve blood pressure control and cardiovascular risk awareness among adults with diagnosed hypertension attending the X Community Clinic. Specific objectives include increasing the proportion of enrolled clients who can correctly identify their target blood pressure within three months, increasing attendance at monthly peer-led education sessions to at least 50 participants within six months, and supporting at least 60 percent of participants to report one sustained behaviour change related to diet, physical activity, or medication adherence at six-month follow-up.
Community-based nursing health promotion plans are most effective when they integrate behavioural theory with structural and environmental strategies rather than focusing solely on individual education. Evidence shows that interventions combining education, social support, and service accessibility are more likely to achieve sustained improvements in chronic disease outcomes, particularly in underserved populations. Nurses are well positioned to lead these initiatives due to their ongoing relationships with clients and their understanding of local contexts. Aligning objectives and evaluation measures with recognised frameworks also strengthens accountability and transferability of programs across settings (Nutbeam & Muscat, 2021).
Learning Resources / References
World Health Organization (2021) Health Promotion for Improved Health Outcomes: A Practical Guide. Geneva: WHO. Available at https://www.who.int
Baum, F. (2022) The New Public Health. 5th edn. Melbourne: Oxford University Press.
Nutbeam, D. and Muscat, D.M. (2021) ‘Health promotion and health literacy: How do they work together?’, Health Promotion International, 36(1), pp. 1–6. https://doi.org/10.1093/heapro/daaa144
Glanz, K., Rimer, B.K. and Viswanath, K. (2021) Health Behavior: Theory, Research, and Practice. 6th edn. San Francisco: Jossey-Bass. https://doi.org/10.1002/9781119444655
Edith Cowan University, School of Nursing and Midwifery (2025) Health Promotion Plan Guidelines and Structure. Available at https://www.studocu.com
