Major Sport Brand Promotional Objectives
Watch the following videos located in Readings and Resources:
“Nike – You Can’t Stop Us (2020)”
“2022 FIFA Men’s World Cup: Jon Hamm as Santa Claus Gets His Holiday Cut Short”
“Create Positivity” Video
Next, in your initial post to the discussion, choose one of the three commercials and address the following:
Who do you think is the target audience for this commercial?
What do you think the sport brand’s promotional objectives were for this commercial: demand, education, image, or a combination? If you think there was more than one objective, which was the main purpose?
What do you think made this ad effective?
Be sure to identify which commercial you chose in your initial post.
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In this initial post, I have chosen to analyze the commercial “Nike – You Can’t Stop Us (2020).”
Target Audience:
The target audience for the Nike commercial “You Can’t Stop Us” appears to be individuals who are passionate about sports, athleticism, and the values associated with them. This commercial targets a wide range of people, including athletes, sports enthusiasts, and individuals seeking inspiration and motivation.
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Promotional Objectives:
The main promotional objective of the Nike commercial “You Can’t Stop Us” is to enhance the brand’s image. The commercial aims to associate Nike with determination, perseverance, and the spirit of sportsmanship. It showcases the power of sports to bring people together, overcome challenges, and achieve greatness. While the commercial also creates demand by showcasing Nike’s products, the primary objective seems to be building a positive and inspirational brand image.
Effectiveness:
Several elements contribute to the effectiveness of the Nike commercial “You Can’t Stop Us.” Firstly, the use of split-screen and seamless transitions creates a visually captivating experience, emphasizing the synchronization and unity in sports. The inclusion of a diverse range of athletes and sports appeals to a wide audience, promoting inclusivity and relatability.
The powerful and inspirational voice-over narration, combined with the carefully chosen music, amplifies the emotional impact of the commercial. The ad’s message of resilience, determination, and unity resonates with viewers, evoking a strong emotional response and inspiring them to identify with Nike’s brand values.
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Furthermore, the commercial features high-profile athletes and memorable sports moments, adding credibility and association with success to the Nike brand. The overall production quality and storytelling technique effectively convey the brand’s message and create a memorable viewing experience.
By successfully conveying its brand values and engaging the target audience emotionally, the Nike commercial “You Can’t Stop Us” effectively achieves its promotional objective
